About the awards
Closed for entriesWe are delighted to announce that the
World Rum Awards 2021 are already open for entries. In these challenging times we want to give you as much time as possible to register and complete your entries.
New for this year is our custom-built shipping system in partnership with DHL. You can now book in your shipments easily through your online profile.
The World Rum Awards are the global awards selecting the very best in all internationally recognised styles of rum.
Dates for your diary- Entry Deadline – 4 December 2020
- Shipping Deadline – 18 December 2020
- Winners announced – 14 April 2021
We are in the midst of an extraordinary situation which is affecting those in the industry in a number of ways. However, we want to look to the future, and let you know what winning an award in the 2021 World Drinks Awards could mean for you and your business. Advertising is more important than ever, and a win at the World Drinks Awards equals direct advertising opportunities.
Winning helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves; but as an award winner, you will stand out You will receive logos and certificates free of charge, to use as you wish to promote your win and your product.
Every entrant receives… A personalized World Rum Awards tasting note
Invitation to the World Rum Awards final round tasting in London
Winners receive…
Extensive coverage on World Rum Awards.com
High resolution logos
International, regional and national coverage targeting rums consumers and trade buyers
Boxed set: inclusion in the World rum Awards boxed set, featuring the winners
Point of sale materials including: stickers and collarets with your award in corporate collars
All country and world winners are featured in the annual Best Spirits publication
Medals, Certificates and Trophies receive…
Medal, certificate and logo pack
Country certificate and logo pack
World Style certificate and logo pack
World’s Best Trophies, certificate and logo pack
Taste categories
Full flavoured rums with a single predominant ingredient, such as pineapple, coconut, coffee. This does not include rum arrangements. Minimum ABV 37.5%
Flavoured rum with ingredients that are predominantly flavoured using these key components: cinnamon, vanilla, nutmeg, ginger, clove and pimento/all-spice
Are taken as being distillates produced from sugarcane juice that has been fresh-pressed and not treated in any way or form. Distillation using pot still or traditional column stills is assumed.
Unaged
5 Years & under
6 to 10 Years old
11 Years & older
Solera
Solera / Average Age
Refers to batch distillation only. Still modifications such as extra rectification plates (sometimes known as column sections) are included in this category
Unaged
5 Years & under
6 to 10 Years old
11 Years & older
Solera
Solera / Average Age
Can include single column, twin or multi column systems and refers to a continuous distillation set up.
Unaged
5 Years & under
6 to 10 Years old
11 Years & older
Solera
Solera / Average Age
Refers to a blend of distillation types, irrespective of the proportions.
Unaged
5 Years & under
6 to 10 Years old
11 Years & older
Solera
Solera / Average Age
Rums/Rhums made from freshly pressed sugarcane juice, or a syrup made from the reduction of the juice. The competition recognises that Agricole Rhum is an EU protected term applicable to Rhum/Rum from Martinique, Guadeloupe, Marie Galante, French Guyana, Reunion, and Madeira; and further recognises that Rums produced from fresh sugarcane juice & syrup are produced throughout the world.
Unaged
5 Years & under
6 to 10 Years old
11 Years & older
Solera
Solera / Average Age
Distillation set up that comprises a pot still and a distinct column selection directly attached and configured such that spirit production can be completed in a single pass. iStill included
Unaged
5 Years & under
6 to 10 Years old
11 Years & older
Solera
Solera / Average Age
Flavoured rums following non-traditional (main stream) , and /or with more subtle flavour profiles.
Rum produced from unrefined evaporated sugarcane juice, also known as rapadura and panela (with regional variation in spelling acknowledged)
Design categories
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
Packaging created specifically for sale in the duty-free / travel retail market
This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Packaging for a new product launched after February 1, 2019.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
The judging process
TASTE
The taste judging is held in three rounds.
Round 1
Each rum is tasted in its relevant style to identify and select the style winners. Judges making up the World rum Awards panel include international, leading journalists, specialist drinks retailers and industry experts.
Round 2
Style winners are tasted against each other to identify the ‘World's Best’ rum in each category.
DESIGN
All DESIGN judging is conducted by a panel of leading international design experts.
For each entry, the following quantities should be supplied
- Taste only – 3 bottles
- Design only – 2 bottles
- Taste and Design – 3 bottles
Shipping
We are delighted to introduce our new shipping service in partnership with DHL. You can now book in your shipments right through your online profile.
For each entry, the following quantities should be supplied
- Taste only – 3 bottles
- Design only – 2 bottles
- Taste and Design – 3 bottles
For any enquiries regarding your shipments, please contact
info@worlddrinksawards.com Anita Ujszaszi
Rates
Entry fees
| | 1 entry | 2 entries | 3 entries | 4+ entries |
|---|
| Sterling |
| Taste & Design | £245 + VAT each | £235 + VAT each | £225 + VAT each | £215 + VAT each |
| Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
| Taste or Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
| Euro |
| Taste & Design | €315 each | €305 each | €295 each | €285 each |
| Design | €210 each | €205 each | €200 each | €195 each |
| Taste or Design | €210 each | €205 each | €200 each | €195 each |
| USD |
| Taste & Design | $410 each | $395 each | $380 each | $365 each |
| Design | $280 each | $270 each | $260 each | $250 each |
| Taste or Design | $280 each | $270 each | $260 each | $250 each |
| Canadian Dollar |
| Taste & Design | $460 each | $445 each | $430 each | $415 each |
| Design | $320 each | $310 each | $300 each | $290 each |
| Taste or Design | $320 each | $310 each | $300 each | $290 each |
Terms & conditions
All entries must be made only by the closing date listed.
Entries are only accepted on a completed online entry form with the appropriate entry fee.
If an entry is withdrawn after completion of the entry (payment has been made) or
disqualified, the entry fee will be returned subject to an administration charge of 50% of the
entry fee. Products will be retained by the Organiser.
If you are shipping your entries yourself, please ensure that all customs, clearance and any
associated costs have been paid. If these are not paid, the World Gin Awards can either not
accept the entries or will have to invoice any costs occurred, including a £25.00 administration
fee.
The judges’ decision on all matters is final.
The Organisers may, at their discretion, refuse to accept an entry.
The Organisers may alter the closing date for the awards, place an entry in the most
appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the
date, time or place on or at which the awards are scheduled to take place.
The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry
criteria.
These rules are governed by the laws of the UK.
Please note: bottles will not be returned. Our policy on unreturned bottles is as follows:
o Opened bottles may be poured at trade and consumer events to promote the
individual brand
o Closed bottles may be distributed to individual charities on a case by basis, or
presented for auction, all proceeds going to charity